Search Engine Optimization

SEO Training in Kolkata

This course has been designed as per current industry demand. Our aim is to impart you SEO training based on the practical knowledge that we have gathered over the years. So, you will get profesional SEO training with practical and real life live projects Also our trainers are industry expert who have knowledge of training as well as working in the industry.

Internet Marketing & Analysis

  • What is SEO and internet marketing?
  • Kinds of internet Marketing ways
  • Difference between Internet Marketing & SEO
  • Internet Marketing Strategy and Technique

Content Optimization & LSI Algorithms

  • Content Optimization
  • Keyword Density in Content
  • Anchor Linking (Link Baiting)
  • Heading Tags ( Page Title )
  • General Implementations

Understanding what SEO is all about

  • What is Search Engine?
  • How the search engine works?
  • Search Engine Usability in SEO
  • Search Engine Architecture and Algorithm

HTML Code Optimization & File Names Statistics

  • W3C Certified Optimization
  • Limitations of Title, Keywords & Description
  • Google Analytics Code
  • External File Support

SEO Business Model and Campaign

  • What is SEO and SEM?
  • Limitations of Internet Business Models.
  • Basics of Campaign Development.
  • Overview of Google Adwords.

Off-Page Optimization with ethics

  • Search Engines Submission
  • Link Building Process
  • Types of Linking Methods
  • Free Links / Paid Links
  • Directory Submissions
  • Google Places Listing
  • Classifieds ads Posting
  • Forum Signatures and Commenting
  • Social and Blog Commenting
  • Posting a Press Release
  • Article Submissions
  • Video Submissions
  • Social Bookmarking

Understanding Web Analytics & SERP Algorithms

  • Principles of Web Analytics (Google)
  • Importance of SERP Algorithms

Behavioral Science Search Engine Optimization

  • Search Engine Optimization
  • White Hat SEO Vs Black Hat SEO
  • Distribution of Page Rank
  • Factors of SEO and Page Normalization
  • Google SEO Guidelines
  • Domain Names in SEO
  • URL as keywords or Brand Name

Search Engine Optimization 3.0 Property

  • Blogs Creations and Posting
  • What is Web 2.0 Properties
  • Community Advertising
  • Link Wheeling
  • Thematic linking
  • Google Buzz & Yahoo Meme

Ethical Keyword Research & Analysis

  • What is a Keyword and Phrases?
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Websites and Tools
  • Keyword Competition Analysis
  • Types of Phrase matches
  • Keyword Density
  • Localized and Language Keywords Research

Social Media Campaigning & Reviews

  • Social Media Profile Creation
  • Facebook Landing pages
  • Social Media Optimization

Preparing Report for your Client

  • SEO mistakes to avoid
  • Website Analysis & Report Management

Global On-Page Marketing Concepts & Web Metrics

  • Filenames Optimization and Sub-domain Usage
  • Title Tag Optimization via Brand Name
  • Meta Tags Optimization and Verification keys
  • SEO Content Copywriting
  • LSI Algorithm
  • Anchor Links Optimization
  • Using Snippets
  • Image Tag Optimization
  • Creating an txt, xml sitemaps
  • Creating seo optimized content
  • ROBOT.TXT Filing
  • Malware Removal Guidelines
  • Sitemap Generation Tools

Showcase of Google, Yahoo, Bing

  • Google Products & Scenerio
  • Yahoo & Microsoft Products

Understanding Google Analytics

  • What is Google Analytics?
  • Google Analytics Code Generation
  • Creating Goals and Funnels
  • Automated Reports Generation

Website Portability & Design Principles

  • SEO Friendly Design Optimization
  • What is Crawlable size web pages?
  • Search Engine Friendly Layouts
  • Framework of Website Structuring
  • Header Optimization
  • Footer Optimization
  • Image Optimization and Menu Bar
  • Importance of Sitemaps

Working on Live Projects

  • SEO Glossary
  • SEO Interview Questions
  • LIVE Projects